I can bring a unique and detailed perspective on the UK homes market audience to interiors companies. That includes spotting trends, audience movements, direction of travel for product innovation, and how each section of the homes market audience reacts in its own way.

 

I work with interiors companies as a sounding board for product development, as an advisor en route to market, as a guide on the best way to present the brand to each section of the audience, and to help them unlock the full potential of the products they have to captivate new and existing customers.

 

As an Editor I frequently advised the brands we worked with as they sought to develop new products and marketing strategies, helping them shape their understanding of the audience.

 

I also collaborated with a range of companies to create Homes & Gardens branded products – from household cleaning, to outdoor furniture, to the highly successful fabric and wallpaper collections for Baker Lifestyle (which were also well received in the American market).