I have spent many years observing how interiors brands interact with homes customers, watching the reactions of the markets they aim for, and learning to judge how they can deliver their message in the most effective way. 

 

This has enabled me to help a number of brands extend their reach to new customers, through supplements designed to enhance their appeal to a particular sector.

 

I ran the highly successful Homes & Gardens Designer Awards and Fabric Awards - recognitions of excellence that celebrated some of the most creative brands in the industry, and brought many to new audiences. We also worked with GP&J Baker to produce a range of fabrics aimed at the Homes & Gardens reader. And I’ve organised and moderated talks and seminars where brand leaders share and swap insights.

 

As a brand consultant I can show interiors companies, new and established, how to strengthen the bond they have with their customers and build-out the reputation of their brand and products.